Moo Monster is a Play-to-Earn (P2E) game in the Real-time Strategy Role Playing Game (RTS RPG) genre. It is based on an adventurous story of a human that got lost in the Mooniverse, full of Moo monsters (pigs). Players need to complete every mission in the Mooniverse with their friends in order to return back to their home in the Human World.

Moo monster is a play-to-earn (P2E) game that is completely free to play. Optional investment may be used to participate only when players have eligible non-fungible tokens (NFTs). Nonetheless, Moo monster does not require any initial investment to participate as it gives players an equal chance to earn certain NFTs through the use of in-game assets, MooMonster Token (MOO) which will be available in the market or in-game gifts. These NFTs will be transformed into characters that the player wishes to bring into the battle. At each stage of the battle, the player will have the option to choose unique characters to assemble their team. Once the battle ends, the player will receive multiple gifts which includes in-game items, certain NFTs, Golden Piggy Coin Token (GPC) which is limited to one GPC per day, and many other additional valuable gifts.

Game plot

The game story is set in an imaginary world called Mooniverse. Players will find themselves waking up, confused and disoriented, in the Mooniverse full of Moo monsters(pigs).In an unknown world of Mooniverse,each player will take on the role of adventurers to find out the truth about what is going on in the Mooniverse and find ways to return back to the world they originated from. In order to survive in Mooniverse, players must face dangers and overcome obstacles. Luckily, players will meet friends (Moomon partners) along the way and recruit monsters (pigs) to help fight by combining powers to achieve multiple stages of evolution. Once players evolve, their powers will become stronger than before even the gods have to keep an eye on this journey.

Game highlight feature

• Moo Evolution: There are 7 classes of Moo, each class has different names and unique abilities. Each Moo also has the ability to transform into multiple body sizes through evolution. At each evolution tier, new perks specific to each class of Moo are unlocked.
• PVE: Players will go on an adventure and fight along with their Moomon partner to overcome obstacles and uncover the secrets of the Mooniverse.
• Openworld: Adventure on this vast world, with more than 8 continents on the Mooniverse waiting for you to explore.
• Metaverse: In the world of Mooniverse, you are not alone. Meet and chat with other players to build a good relationship and have fun.
• PVP: Show your team’s talent by testing both yours and your partner’s skills through battles against other players in the Mooniverse.
• Gacha System: Moo Monster have 2 type of gacha that you can use our governance and reward token to buy moo gacha → There are 2 types of gacha in MooMonster that players can obtained through our market or use reward token to buy Moo gacha for a chance to win in-game gifts.

PRODUCT DIVE

• Game Engine: Unity Game Engine
• Multi-platform: iOS/Android
• Future Platform Deployment: Portable Console, Game Console, Website
• Cross-platform play: Yes
• Blockchain: BSC

1. Create hype from the NFT/Play to earn communities and BSC communities:

• The MooMonster game aims to target strong markets with strong NFT waves. The characteristics of this market has high demand for new NFT games and easy access to market insights from the marketing team and partners that supported many crypto projects such as Thailand, India, Vietnam, Japan, Korea, South Europe and South America.
• BSC is a blockchain network platform that is supported by most NFT games today. Having experience in marketing support for BSC-based projects, strong background knowledge will be gained to support projects within the BSC communities

Channels used:

• Youtube: Working with YouTubers relating to crypto review, NFT game review, NFT game tutorial, game review is the most effective way to pull more users to the game. Deals were done with 25+ YouTubers.
• Communities/KOLs (telegram, Twitter, Facebook): They will promote MooMonster through a network of 120++ KOLs/Communities
• Discord: The most effective way to communicate with the gaming community. MooMonster's CMs on Discord will be the ones who play the game and answer questions from the community. Activities will be customized for this channel.
• Telegram/Twitter/Medium: Traditional channels for crypto. All the updates will be available here first. The CM team for Telegram and Twitter will also include gamers.
• Articles: MooMonster will be featured on big news platforms including PayparkAsia and other 100+ news sites.
• DApps/Ads: They will promote MooMonster through DApps (Coinmarketcapƒ airdrop, Dextools,...) and Ads (Facebook, Twitter,...)

2. Boost player counts through momentum gained from marketing tactics

• The game & blockchain development team has a certain set of milestones in promoting games in the international market. Top markets for mobile games are targeted. These markets include Thailand, India, Vietnam, Japan, Korea, regions in South Europe and South America
• To increase promotion, MooMonster will be available to download in game supply platforms, such as GooglePlay/ App Store.

In-game spending

Balancing in-game spending and reward offerings is the key to a solid financial plan. Platform fee applies when you take action on marketplace, burn NFT, fusion NFT will buy back MOO coin and GPC token

Ways to use Moo token:

• to open Moo Monster Egg.
• to Burn NFT.
• to trading on Market place
• to buy key for open Moo Monster drop box
• to fusion Moo Monster
• to staking and earn NFT in feature

Ways to use GPC token:

• to evolution Moo Monster
• to buy GPC Gacha box
• to Booster item
• to increase earning limit for each Moo Monster
• to buy game energy

Angel Round

Lock-up: 4% TGE, 3 months cliff, linearly over 12 months

Seed Round

Fundraised: $401,625

Price: 0.045

Lock-up: 8% TGE, 2 months cliff, linearly over 10 months

Private Round

Fundraised: $864,875

Price: 0.055

Lock-up: 11% TGE, 2 months cliff, linearly over 9 months

Public Sale

Fundraised: $357,000

Platfrom Raise: $150,000

Price:$ 0.06

Lock-up: 20% unlocked on TGE, 20% monthly